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A few useful thoughts.
Take what helps.

Straightforward checks for the ads, pages and buying journeys you already have. Start with the one that sounds most like your business.

Let’s talk about it

Before you add more ad spend

Check where the journey breaks.

The offer
Can a first-time visitor tell what you sell, who it helps and why it matters?
The creative
Are you testing different ideas, or just changing the colour of the same ad?
The next step
Does the page follow through on the ad’s promise, with one obvious action?

For the store with empty carts

Answer the questions between interest and checkout.

The product
Show it in use, explain the fit and make the details easy to find.
The purchase
State delivery, returns and other buying information clearly, using your actual policies.
The evidence
Use genuine reviews and real product information. A convincing claim still needs to be true.

For the team chasing better leads

Agree what a good enquiry looks like.

The fit
Write down the service, location, needs or other factors that make an enquiry useful.
The handoff
Decide who replies, how they reply and where lead quality gets recorded.
The review
Look at useful conversations and outcomes alongside cost per lead.

Want a fresh pair of eyes?

Tell us what you’re running and where the result falls short. We’ll discuss what’s worth looking at first.

Let’s talk growth
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